Who is your ideal customer?
What does she want?
What is her pain? Her challenge?
What does she read?
What's her favorite blog? Magazine? TV show?
Who are her role models, mentors, educators?
The key to taking your business to the next level (or even the first level if it's just making your first sale) is to know WHO ARE YOU TALKING TOO!
"You DO NOT want everyone in your business. You do not want to cater to everybody - do that and you WILL NOT be in business long. "
Want a simple way to figure out your ICA (ideal customer avatar)?
Think about your pain or challenge? What are you really good at, what's your GENIUS that you can help someone else figure out. Not sure what your genius is? We'll discuss more of that in the next blog. :-)
In the mean time, if you know what you want to do. How you want to do it, you HAVE TO know who you're selling it too. Take some time today to get really clear on your customer, get to know her inside and out. Give her a name, treat her like your best friend and then help her. When you're putting your message out there imagine that you're talking to HER (and only her).
This will make your marketing job A LOT easier..