Who are you serving?
I think we can all agree that YOUR business revolves around your target market. Actually, just about everything you do for your business from blogs, ads, creative, new products should revolve around them. Without an audience, it will be impossible to grow and thrive. Marketing to your ICA (Ideal Client Avatar) can be a full time business - so it's important to get clear on WHO YOU SERVE!
- *How old is she?
- *What does she do for a living?
- *Where does she shop?
- *What dose she read (books, magazines, blogs)
- *What are her goals?
- *What is her pain? What keeps her up at night?
- *How can YOU help her?
Keep in mind NO MATTER what stage of business you're in having this data, this information on your ideal client is KEY. This can massively change the service you offer, the product you sell, even the content you're putting out. So if you haven't already, take some time to answer these questions..
I have a great Avatar Brainstorm worksheet available for FREE in my Resource Library on my site. That along with lots other free worksheets, eBooks and offerings to help you grow your business. Link in comment section, So feel free to check it out.