The One Thing You're Not Doing That's Killing Your Business!

Are You Talking To The Right Audience?

Who are you serving?

I think we can all agree that YOUR business revolves around your target market. Actually, just about everything you do for your business from blogs, ads, creative, new products should revolve around them. Without an audience, it will be impossible to grow and thrive. Marketing to your ICA (Ideal Client Avatar) can be a full time business - so it's important to get clear on WHO YOU SERVE!

• *How old is she?
• *What does she do for a living?
• *Where does she shop?
• *What dose she read (books, magazines, blogs)
• *What are her goals?
• *What is her pain? What keeps her up at night?
• *How can YOU help her?

Keep in mind NO MATTER what stage of business you're in having this data, this information on your ideal client is KEY. This can massively change the service you offer, the product you sell, even the content you're putting out. So if you haven't already, take some time to answer these questions..

I have a great Avatar Brainstorm worksheet available for FREE in my Resource Library on my site. That along with lots other free worksheets, eBooks and offerings to help you grow your business. Link in comment section, So feel free to check it out.

Keep shining,

Brandi

Why Use Social Media Marketing?

Why social media marketing?

If you want to have a business that is thriving and growing, you will want to use social media marketing to help. These days people are always looking for new posts or updates from a business that may interest them. Taking your business to the next level may involve using a variety of social media outlets to enable you to do so. By knowing some of the reasons to rely on this type of advertising, you may be more inclined to put it to use.

Free

Most of the social media accounts you can create are totally free. This means no cost to you and this adds up to more profit for your business. Take the time to set up a variety of accounts to enable you to get the biggest bang for your buck.

The majority of advertising you get anywhere else, you will have to pay for it. So, why not take the time to invest nothing and see a huge return by using this method of marketing?It’s a winning situation for any business owner.

Popularity

One thing is for sure and that is that social media is a popular business these days. People are wanting to know what is going on all the time and don’t want to have to leave the home to find out either.

The Internet is an ideal way for you to post ads and create updates about any of the products you have for sale. This can quickly gain the attention of others and is sure to enable your customer list to grow with great ease.

Taking the time to put social media marketing to use for your business is a great idea. It’s possible that you will be able to grow your business by leaps and bounds by doing this one thing. Take advantage of all the online opportunities that are at your fingertips today and you’re sure to see more customers wanting to purchase what you have for sale.

Keep Shining!

Brandi*

Want more? I'd love to help! Make sure you've joined our Private Facebook Group - The Goal-Getter Collective - here you'll find a community of awesome entrepreneurs who are eager to grow their business and pay forward the knowledge they've learned. 

Connect with us there, I can't wait to see you in there!

Why is Social Media Marketing KEY to Your Success.....

Social media + Digital Marketing

Social media…the debate over whether it is good, bad, or a little bit of both has raged on since the invention of the first social media website. If you want to make it in business, in today’s world, however, then you have to be sure that you know quite a bit about social media and social media marketing as well.

It comes as a surprise to many people when they find out that sites like Facebook, Google Plus, Twitter, and others are not just places to talk to your friends, post statuses and look at the meals that others prepared for dinner. For business owners who are trying to reach a target audience and increase visitors to their websites, not to mention increase their sales, social media is a place to market and reach out to millions of potential customers all over the world.

With that being said, it’s important to note that if you don’t know what social media marketing is, then it’s not going to do you much good. Read on below for what it is and how it can help your business to grow to be the success you want it to be.

Social media marketing by definition is the process of gaining more traffic to your website by getting people’s attention through social media sites. In plain English, it means that you need to put the word about your business out on sites that have tons of people on them 24 hours a day, seven days a week. Not only can you reach people easily on social media, but it's also possible to find your target audience and not waste time with advertising to people that couldn’t care less about the product you’re trying to sell.

Social media marketing can help you target your audience and then get the word out there so that people who are looking for what you sell will hear about you and click on your website. This gains you, viewers, boosts your rankings with Google and may lead to more customers for you as well and isn’t that what it’s all about?

Keep Shining!

Brandi*

Want more? I'd love to help! Make sure you've joined our Private Facebook Group - The Goal-Getter Collective - here you'll find a community of awesome entrepreneurs who are eager to grow their business and pay forward the knowledge they've learned. 

Connect with us there, I can't wait to see you in there!

6 Tips to Boost Your Influence and Grow Your Following (expect to double your income too!)

Listen up network marketers, creatives and entrepreneurs. If networking is in your wheel house (or even if it's not) this blog post is FOR YOU!

Want to close more sales? Make more money and grow your following faster and stronger? 

Check out this short video and start using these tips TODAY and see the results immediately! 

1. Observe - Be observant to what people are talking about around you. What are people's pain points, challenges, problems?
2. Intentional vs Agenda - Go out and be intentional about making new friends and connections. Don't have an agenda to just sell to everyone that comes within arms length.
3. Know when to quit - Keep it short and sweet - people are attracted to busy people so be on the move.  Invite them to coffee or lunch (if you have the time) to really sit down and have a conversation.
4. Be kind + authentic - When giving compliments be sincere, don't just hand out compliments if you don't really mean it.  People can tell!
5. Know how much to share - You don't have to give your whole life story in what should be a 30-45 second encounter.  Leave bread crumbs and keep the mystery.
6. Follow up like a human! When it's time to follow up be a real person not a robot selling machine - truly be interested in catching up with them and seeing what's going on, LISTEN you might just find you're exactly the person that can help!

For more tips, tricks and ideas on how to grow your business thereby growing your wallet - subscribe to my YouTube channel and make sure you sign up to get access to my Resource Library - it's constantly being updated with helpful tools for you and your business. I invite you to dive in and share.

Want even more engagement - join my PRIVATE FACEBOOK group here!

What is my VALUE and how do I calculate my WORTH?

"When you know your worth you'll start charging appropriately. "

How much is your time worth?

Do you value your own time as well as others?

At what cost, is it enough to leave your child with a babysitter?

At what cost, will you do something you really don't want to for the sake of a dollar?

For as long as I can remember I've had this strange relationship with money.  I remember the day I realized that money could run out and the power of putting on a pretty dress and smile and asking for more.  I remember the day I realized that if I asked for X it might very well mean that Z wasn't going to happen, because 'we can't afford both'.  I remember when I said yes to something I didn't really want to do but an extra hundred in my pocket sounded good.

Money has controlled my life, it's caused me to do things I can't even fathomed now. It's affected my decisions and choices and caused me pain.  But was it really just 'the money' - after all money is just currency, it's just energy.  Two people can have a $100 bill and to one it means the world and the other it's not worth their time.  It might as well be pennies.  So what is it?

It's the value we place on money, on paper on coins - and in turn that value we place on ourselves and label it our worth. Whatever the trigger was for me at 11 years old - that woke me up to money and my naive thinking of where it came from stuck with me for years.  It's become my mission to change my relationship with money and thereby help other women along the way too.  Money mindset can truly mean the difference in YOU going for what you want and knowing that you deserve it or you putting off one more year because you don't think that you do. 

Photo by Kimberly Elyse

Over the weekend, Boss Babes Brunch Club welcomed, Ashley Fierro - Celebrity make up artist and entrepreneur - she coached us on understanding the difference between value + worth. Value is simply math - how much something cost. 1+2= 3. No emotion. No story. Simple.  Worth is much deeper - worth has legs, tentacles and stretches deep into our soul.  It's tickled when you whisper it and aroused when asked.  Worth is tied to our belief system - a system of stories we've sold ourselves so many times that they seem real.  Worth is scary and touchy and uncomfortable.

"I'm telling you my girl, you better know your worth.. Everything that you want is yours..."

That is is exactly why it needs to be said.  Your worth is only something you can measure - no one else has the right or the ability to put a number on that for you.  It's a combination of what feels good, what it's value is to you and honestly what you might have to give up for it.  

So, I challenge you to take a look inside and figure out your money story.  What's keeping you from charging what you should?  Whether it's higher or lower does it feel good?  Are you sacrificing success because you're afraid or jeopardizing your success because you're afraid? You see they are two sides of the same coin - when you don't know your worth how can you expect others too. 

Homework to figure out your pricing (finding value in your products + services):

1. Take a hard look at your business and your offerings - then do some research.  Check out your competitors who are lower, higher and right in the middle of you.

2. Find out their pricing - see where you rank.

3. Chart out your expenses- rent, utilities, hard cost, soft cost, everything.

4. Look at your pricing - you SHOULD be covering your expenses as well as paying yourself, saving and your retirement NO MATTER WHAT. If you're not, it's time to start.

I GIVE YOU PERMISSION...

XXO,

Brandi

MLM - Why you DON'T want to be a part of this

Mentorship Leadership Motivation

I'm going to be real straight with you.. MLM is NOT and is EVERYTHING you thought it was.

I'm here to warn you, because I don't want you to be caught off guard like I was. 

I went in, both feet - expecting, believing that it was going to be a certain way; and then was blindsided with what I got.

What I found was MENTORSHIP

a place for me to grow, learn and be exposed to people that are where I want to be.  Doing, having and experiencing the life that I dream of - but is their reality.

What I learned was LEADERSHIP

....and still learning.  I walked in believing that a leader lead his people to the goods, and through his actions showed them what is possible. What I've learned is that a true leader, leads from the back.  Wants for YOU to be better, wiser, more successful than they are.  A true leader, implants a VISION of what is possible for you and gives you the tools to go make it happen.  A real leader isn't on speed dial, because she's given you the tools to figure it out on your own.

What I have is MOTIVATION

and plenty more by the day.  I'm motivated by the vision I have for my life. I'm motivated by my why. I'm motivated by my team - that depends on me and more importantly is running with me.  Sometimes I'm in the lead, sometimes I'm not but always my team, my people, my tribe are there supporting me along the way.

I really wish someone had told me what MLM really stood for, what I was getting myself into and what lie ahead - but honestly if you're not ready for this then you just aren't ready.  It's tough to be held accountable for your actions. It's hard to work for something that you'll only see the big payoff later on.  It's challenging to go out and connect with others and share something that's changed your life and you know could make a difference in theirs.

.....but you know, you could just continue to get up day after day, loathing your job and wanting more with no clear path on how to get it. Sure.. That wouldn't be to hard.

Trust me, you don't want any part of an MLM - especially if you're not ready to become the best version of yourself possible.  If you're not ready to co-create the career of your wildest dreams and change lives along the way.

XO,

Brandi

Choose your avatar...

Who is your ideal customer?

What does she want?

What is her pain? Her challenge?

What does she read?

What's her favorite blog? Magazine? TV show?

Who are her role models, mentors, educators?

The key to taking your business to the next level (or even the first level if it's just making your first sale) is to know WHO ARE YOU TALKING TOO! 

"You DO NOT want everyone in your business.  You do not want to cater to everybody - do that and you WILL NOT be in business long. "

Want a simple way to figure out your ICA (ideal customer avatar)?

Think about your pain or challenge? What are you really good at, what's your GENIUS that you can help someone else figure out. Not sure what your genius is? We'll discuss more of that in the next blog. :-)

In the mean time, if you know what you want to do. How you want to do it, you HAVE TO know who you're selling it too.  Take some time today to get really clear on your customer, get to know her inside and out. Give her a name, treat her like your best friend and then help her.  When you're putting your message out there imagine that you're talking to HER (and only her).

This will make your marketing job A LOT easier..

Xxo,

Brandi

Dream, Girl....Dream

I have put on a LOT of events over the past 5 years and none of them took me nearly a week to download, process, even write about, like our recent event.  On Saturday, May 20th a dream that I've wanted to see manifest -did just that.  After being postponed for one thing or another - we were finally able to screen Dream, Girl and it was f*cking fantastic.

Our panel of San Diego's most prominent, powerful, beautiful, strong women sat tall and proud on the stage.  Dropping words of wisdom, truth bombs and stories that not only filled our hearts, our minds but touched our souls. 

You mean, you've travelled to that dark place too in order to find the light?  You also cried on your kitchen floor as your babies slept not knowing what tomorrow was going to bring or how you would handle whatever was coming next?

Dream, Girl - Saturday May 20th

Dream, Girl - That's me MCing the event~ my first BIG event!

My business is storytelling, creating space and loving on people and I do that by writing, by inviting and by sharing.  Dream, Girl was a film that meant a lot to me and I thought its message could help others.  I could not even fathomed the response we would get, the love that would pour in and the respect that would come with it.

Over the past five days, I've seen stories and comments online from those of you that attended - you shared, you poured out onto your Macbooks and onto Instagram and Facebook what this movie meant to you.  How experiencing it with your daughters, your mothers, your girlfriends has created a dialogue and opened up communication.  You shared how hearing other women who look like you - sound like you - go through the same things as you and made it to the other side; you find it inspiring and empowering.

Our beautiful panel - Left to Right: Katie Brauer, Nastasha McKeon, Rebecca Massoud, Libby Carstensen, Patrina Wisdom and Danielle Blum.

You hashtag, #dreamgirl #communityovercompetition #womensmovement #trusttheprocess #love and you don't even realize that THAT energy, those simple words are sparking change. 

This movie, this experience showed and continues to show me that WE all have access to the greatness this world, this Universe wants to give us.  That we are all capable of manifesting our dreams, living our truth and fulfilling a purpose in this life.  Whether it's something big like solving world hunger or disrupting a major industry or seemingly small like creating space for others to grow, listening, sharing our gifts - WE ALL HAVE A VOICE; and more than ever we are WILLING and READY to use it.

There is a shift happening. A movement has begun and women are stronger than ever. Our power is palpable and our beauty, real beauty not the photo shopped, mainstream beauty they want you to focus on, but the beauty that lies in our core, our soul that screams "I CAN DO THIS. I am here! I am ready to lead. I AM A LEADER" - that beauty of owning your power and/or taking it back for some of us.  That is what the world needs more of. We need more of you.

Outdoor Screening of Dream, Girl

Dream, Girl in my opinion is MORE than a movie, it's a gift from a place that we haven't yet named. It's from our future selves, our higher selves reminding us of where we're going and that when we get there, it's going to be one hell of a party.

Keep shining. Keep taking risk. Keep betting on YOU.  You've got a whole community of support around you and we aren't going to let you fall.

#RisingTide

I want to give one last HUGE thank you to everyone who participated and made this event amazing!

Thank you to the following ladies who sat on our panel:

Katie Brauer

Libby Carstensen

Nastasha McKeon

Patrina Wisdom

Rebecca Massoud

Danielle Blum

Co-Host:

Boss Babes Brunch Club

GUILD Venue100

Our sponsors:

Clearly Kombucha

Choice Superfood Bar + Juicery

XO, Brandi

---

Ready to get inspired, keep in touch with me and let's grow amazing businesses and brands together.  I want to know what makes your soul do the happy dance and what YOU think your mission on this glorious planet is.   Make sure we stay connected via email and Instagram! (that's where real party is) - and of course on my site!

xox, Brandi

Vulnerablity

Last night I had the honor of co-hosting yet another amazing Boss Babes Brunch Club event, here in Carlsbad, CA.  The evening was brisk, the event was held outdoors - passerby's inquired and were curious, what are all these women doing??  Four amazing women took the stage - one after the other spoke of their lives, what inspired them go into their chosen profession, change careers or just make a BIG shift in their lives.

For one, Nastasha, it was a death of someone close to her and the effects medication can have on the body that inspired her to lead a healthy life.  She then took it further when she found how her actions, passion for healthy cooking could inspire others. 

" Food can be our absolute form of medicine; and our slowest form of poison"

Violet discovered her superpower, Anxiety and found a way to use it as her guide.  She found a way to use it to benefit her, connect deeper to others and in the process found her voice, a passion, a desire to inspire others on the biggest platform possible.  She discovered that by sharing her story, she not only healed herself but helped others heal too.

Jackie - shared the power of positive emotions and the weight of negative ones.  That on average most couples will wait SIX years before seeking help - can you imagine waiting six years to tend to a broken leg? The comparison my seem odd but the gravity of the situations are the same.  She stressed to us the importance of being intentional with your words, your actions and your love.

Lastly there was Pauline - who shared with us the deepest pain of all - the feeling of true hopelessness, the point where living is no longer an option and freedom from pain, hurt, disappointment and the unknown - is death.  Depression, Bi-polar disorder, Anxiety, Suicidal thoughts - these are truths that many of us face but no one really talks about. 

These women took us on a journey last night, deep into our souls - where we also hurt, laugh, feel joy and sadness.  They took us a journey and showed us that we're not alone and that true strength comes in sharing your story. It comes in being vulnerable and making it less about 'I' and more about, how can this serve YOU.

xox, B