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Brandi DanielsThe Boujee Nomads

Travel content creator · Social media manager

Travel
content,
told well.

I’m Brandi — one half of The Boujee Nomads, the mother-daughter duo travelling the world full time. My mom Sandra is 69 and rewriting retirement. I’m 44, technically still living at home — home just happens to move every few weeks. We make the reels, carousels, stories and long-form video that come out of it.

Two ways to work with us

Partner with us

For brands & travel partners
You want content made.

Hire us

For business owners & personal brands
You want your social handled.

Sandra and Brandi side by side in bright orange and yellow desert turbans
100+Five-star
housesits
Years in social media & content creation
15+Years in social media & content creation
Five-star housesits & petsits
100+Five-star housesits & petsits
Combined audience across client accounts
183K+Combined audience across client accounts
Ages of the duo behind the brand
44 + 69Ages of the duo behind the brand
ReelsPost carouselsStoriesShort-form videoLong-form videoUGCAffiliate marketingBrand collabsHousesittingMulti-generational travel

Two ways in

Which one are you?

There are two entirely separate reasons people land here, and they lead to different halves of this page. Pick yours and skip the rest.

For business owners & personal brands

Hire us

You want your social handled.

You like how we do this and you want the same for your own account. Fifteen years of professional social media management — strategy, content, scheduling, posting, launches — on a monthly retainer.

Start here

Hire us

The duo

A new take on
family travel.

Most travel content is one person, one age, one perspective. Ours is two generations sharing the same kitchen, the same itinerary and the same dog-walking rota — twenty-five years apart.

That’s the whole point. We show what full-time travel actually looks like when you’re 69 and calling it retirement, and when you’re 44 and calling it work. It’s multi-generational travel, and almost nobody is documenting it properly.

Multi-generational travelDigital nomads over 40Redesigning retirement
Brandi Daniels smiling outdoors on a sunny day

Brandi

Creator, editor, strategist

Fifteen years in social media and content creation, now running it all from wherever the next housesit is. I shoot it, cut it, write it and post it — for our brand and for the handful of clients I take on.

@hellobrandidaniels
Sandra sitting at a sunny outdoor cafe table

Sandra

Co-founder, and the reason it works

Retired, and redesigning what that word is allowed to mean. She sold the idea of a quiet retirement for long-haul flights, unfamiliar kitchens and other people’s dogs — and she is having the time of her life.

@the_boujee_nomads
Brandi on the balcony of The Maya Resort in Bali, jungle canopy behind her
The Maya Resort, Bali

About us · The Boujee Nomads

A mother, a daughter,
and a very full passport.

Sandra is 69. I’m 44. Together we’re The Boujee Nomads — a mother-daughter collaborative that gave up rent, leases, and a permanent zip code to live in beautiful homes around the world by housesitting. We’ve racked up over 100 five-star sits, and along the way we built a documented life that turned into a brand.

We didn’t set out to be “content creators.” We set out to prove that travel isn’t just for the twenty-somethings with a backpack — it’s for a daughter and her mom sharing a villa in Bali, trading airport gates for temple steps, and figuring out multi-generational travel one sit at a time. The camera followed because the story was worth telling.

Today, The Boujee Nomads is a home for other digital nomads and house sitters who want proof that this life is possible at any age — and everything you see on our feed, from the caption to the color grade, runs through me.

Path one · Partner with us

Selected content

The stuff that
stops the scroll.

Vertical-first, hook in the first second, and shot in whatever light we were handed that day. A sample of what goes out across our own channels.

Drag or swipe to browse · tap any card to watch on Instagram

What we make

Every format,
made on the road.

Shot on location, edited the same week, posted from wherever the wifi is decent. The same hands that make our content make it for clients.

  • 01

    Reels & short-form

    Hook-first vertical video, shot and cut on the road. The format that does the heaviest lifting for reach right now.

  • 02

    Post carousels

    Multi-slide storytelling that earns saves and shares — itineraries, before-and-afters, teaching slides, offer breakdowns.

  • 03

    Stories & daily presence

    The unglamorous, consistent layer where trust is actually built. Polls, behind-the-scenes, link stickers, soft selling.

  • 04

    Long-form video

    Slower, fuller travel storytelling for YouTube and long-form feeds — the episodes people watch to the end.

  • 05

    UGC & affiliate

    Ad-ready creator content brands can run as their own, plus affiliate content that has to convert to be worth anything.

Brand collaborations

Brands we’ve
collab’d with.

The retreats and stays we have partnered with — hospitality and wellness brands whose guests look a lot like the people already watching us.

Every collaboration starts the same way: we go, we stay, we shoot it properly, and the content reads like a recommendation rather than an advert.

Instagram profile of Azulfit

Azulfit

@azulfitretreats
17.9K followers · 3,796 posts

Yoga & Pilates retreats · Fuerteventura

World-class yoga and Pilates retreats in the Fuerteventura sunshine — sold as a full retreat experience rather than a class timetable, to an audience that travels for it.

  • Retreat
  • Wellness
  • Canary Islands
Instagram profile of Drift Hotel

Drift Hotel

@driftsanjosedelcabo
6,680 followers · 487 posts

Hotel bar · San José del Cabo

Baja’s best kept secret — a Design Hotels member in San José del Cabo, with its own Kitchen and Mezcal Bar downstairs.

  • Design hotel
  • Kitchen & mezcal bar
  • Baja
Instagram profile of Berber Duchess

Berber Duchess

@berberduchess_
4,354 followers · 1,548 posts

Hotel & lodging · Medina riad

A quiet, chic medina riad — pool, chef, roof terrace and the best breakfasts, plus curated tours and shopping trips for guests who want the whole city with a soft landing.

  • Boutique stay
  • Riad
  • Curated tours

Life on the road

Full time, for real.

No home base to fall back on and no fixed address. Every few weeks we hand over a set of keys, meet someone’s pets, and start again somewhere new. That constant restart is the content.

Two dogs on leads watching geese across a canal in the Netherlands
The commute, on a housesit
A narrow sunlit alley of terracotta buildings in Tarragona, Spain
A plate of prawn risotto being finished with herbs at a restaurant table
Sandra laughing while reaching for the knocker on a huge old wooden door
Sandra, 69, unbothered

We housesit our way around the world

Over a hundred five-star sits and counting. It is how two people travel full time, live in real neighbourhoods instead of hotels, and end up with a dog for a fortnight.

We travel as a family, just not the usual one

No kids, no strollers — a mother and a daughter splitting the driving, the cooking and the editing. It turns out a lot of people want to see that this is possible.

We eat extremely well and drink far too much coffee

Long lunches, market stalls, the third espresso of the morning. The food is not a side plot of the content, it is most of it.

“Sandra’s 69 and I’m 44. She sold the quiet retirement, I kept the day job and moved it onto a laptop. Neither of us is going back.

Brandi — The Boujee Nomads

For brands

Average reach
200KAcross the personal brand and the travel content.
Non-follower reach
86%The average share of views coming from outside the existing following.
Email open rate
25%Across the newsletter list.

Combined audience

16K+

Followers and subscribers across five platforms.

Instagram
6,000+
Threads
4,500
Facebook
2,300
Email list
2,000+
Substack
1,300

The niche

  • Digital nomad lifestyle
  • Travel
  • House sitting
  • Women 40+ building freedom-based lives
  • 60+ re-designing retirement

Who you reach

The woman on the
other end of the
scroll.

Our audience is not the twenty-something backpacker crowd. She is 40 to 60-plus, mostly a woman, with the means to book it and the nerve to go alone — and she is looking for something far quieter and better than a hostel bunk.

40s → 60s+

The core age range — with the strongest pull through the fifties and sixties.

  • 01

    Women, often travelling solo

    Single, newly single, or simply going without waiting for anyone else to be free. She makes the decision herself and she books it herself — which is exactly why she converts.

  • 02

    Midlife, and mid-transition

    A divorce, an empty nest, a career exit, a milestone birthday. She is actively reassessing what the next twenty years look like, and she is spending on it.

  • 03

    Entering or rewriting retirement

    Approaching it, newly in it, and unwilling to accept the quiet version. Sandra is 69 and full-time on the road — for this audience she is the proof, not the exception.

  • 04

    High disposable income

    She has the time and the money at the same time, likely for the first time. Price is rarely the objection — being sold the wrong experience is.

What she is not shopping for

  • Van life
  • Backpacks & hostels
  • Bunk rooms & shared bathrooms
  • Cheapest-at-any-cost
  • Party itineraries

What she books instead

  • Simple, quiet luxury
  • Comfort without the gold taps
  • Real adventure, soft landing
  • Out-of-the-box over off-the-shelf
  • Slower, longer, further

She is not looking for permission. She is designing a life around what she actually wants — not what society, her culture or her family told her it was supposed to look like.

The audience we speak to every day

If that is the customer you are trying to reach, you do not need to teach her the category — you need to be in front of her while she is already deciding.

Start a partnership

Client snapshot

Brands I’ve
created for.

A snapshot of the musicians, mentors, studios and health and wellness brands who have trusted me with their social media, content creation and short-form video — handling everything from branding messaging to the CTAs that actually move people.

Across those accounts I handled

  • Awareness
  • Growth
  • Promotions
  • Funnels
  • Emails
  • Launches
Instagram profile of DTO Music

DTO Music

@dtomusic
78.4K followers

Musician & wellness mentor

Reels and short-form video built around his "Raising Vibrations" message, plus carousel content promoting his Embody Costa Rica retreats.

  • Short-form video
  • Reels
  • Retreat promotion
Instagram profile of Hemalayaa

Hemalayaa

@hemalayaa
72K followers

Embodiment mentor

Content creation and branding messaging around her signature retreats, with CTAs built to move her audience from awareness straight into registration.

  • Branding message
  • Funnel CTAs
  • Carousels
Instagram profile of Dana Damara

Dana Damara

@danadamaraevolution
13K followers

Coach & retreat leader

Social media management for the founder of the Embodied Practice Academy — a verified page carrying a rolling calendar of retreats and embodiment programmes.

  • Social media management
Instagram profile of Elitone

Elitone

@elitone1
10.9K followers

Pelvic floor & bladder health

Social media management for an FDA-cleared, doctor-recommended device brand helping women and men regain bladder control — a health category that has to be spoken about plainly and without embarrassment.

  • Social media management
Instagram profile of Sisters in Motion

Sisters in Motion

@sistersinmotionofficial
2,860 followers

Pole & embodied dance studio

Social media management for a San Francisco studio teaching pole and feminine embodied dance — an invitation to come home to your body, spoken to a local audience.

  • Social media management
Instagram profile of Clarity Breathwork

Clarity Breathwork

@clarity.breathwork
2,366 followers

Breathwork & healing duo

Ground-up content strategy for a health and wellness brand run by two facilitators — reels and carousels that introduce breathwork to a cold audience.

  • Content strategy
  • Growth
  • Reels
Instagram profile of S.A.S Revolution

S.A.S Revolution

@s.a.s.revolution
3,298 followers

Conscious hip hop & soul artist

Short-form video and promotional carousels tied to her "Queendom" EP release, built around awareness and streaming CTAs.

  • Short-form video
  • Release promotion
  • CTAs
Instagram profile of The Sovereign CEO

The Sovereign CEO

@thesovereignceo
575 followers

Luxury experiences for women

Brand messaging and content creation for a community built on retreats, dinners and leadership — carousels and reels built to funnel into her community.

  • Branding message
  • Community growth
  • Carousels

Personal brands

And the ones I built
from scratch.

Before I ever managed anyone else’s page, I built my own — more than once. These are the two running today, and they are the reason I know the work from the inside.

Instagram profile of Hello Brandi Daniels

Hello Brandi Daniels

4,550 followers · 5,059 posts

Midlife reinvention · Digital nomad

My personal page — midlife reinvention, solo and shared travel, and the honest behind-the-scenes of building a life on the road.

@hellobrandidaniels
Instagram profile of The Boujee Nomads

The Boujee Nomads

868 followers · 983 posts

Mother-daughter duo · 100+ five-star housesits

The brand Sandra and I built together — a resource and a real-life proof point for other digital nomads and house sitters.

@the_boujee_nomads
Path two · Hire us

Did you know

I also run
other people’s
social.

The travel content is the main event. This part is the quieter offering — for the brands and business owners who find me, like how we do it, and want their own presence handled the same way.

The brands I say yes to

  • Wellness
  • Fitness
  • Mindfulness
  • Travel
  • Food & drink
  • Online businesses
  • Product businesses
  • I do this for myself every single day

    You are not hiring someone who read about the algorithm. You are hiring someone who tests it on her own brand every week and knows what is working right now.

  • Fifteen years, both sides of the camera

    Strategy, shooting, editing, copy, scheduling, launches. I have handled awareness, growth, promotions, funnels, emails and launches for other people since long before it was called content creation.

  • I am genuinely picky about who I take on

    I get asked often and say no often. I take a small number of clients so the work stays good, which means the fit matters more than the invoice.

Short version: I am a content creator, UGC creator and affiliate marketer who happens to have spent fifteen years managing social media professionally — so nothing about your account is going to be new to me.

Management packages

Good, better,
best.

This is the hire-us path — monthly social media management with AI woven in at every level. Three tiers, depending on how much of the creative and the AI systems you want to keep. Every one includes scheduling and posting across platforms.

Good

$1,000–$1,500/month

For owners who already create content but want it polished, posted and moving faster, with AI-powered tools speeding up the editing and workflow behind the scenes.

What’s included

  • You provide raw content — photos, videos, ideas
  • I refine and edit it using AI-powered tools for faster turnaround
  • Scheduling and posting on Instagram, Facebook, Threads and Substack
  • No content creation from scratch
  • No custom AI system built for you

Best for

Owners who are hands-on with content but don’t have time to manage posting.

Enquire About Good

Better

$2,200–$2,500/month

For owners who want real content creation, built with AI-assisted workflows so it moves quicker without losing quality.

What’s included

  • You provide raw footage and photos
  • I edit your reels, with static posts and carousels designed using AI image tools
  • Captions written using AI-enhanced workflows
  • Light copywriting included
  • Scheduling and posting on Instagram, Facebook, Threads and Substack
  • No custom AI system built for you

Best for

Owners who want their raw content turned into scroll-stopping posts without doing the creative work themselves.

Enquire About Better
Done for you, AI powered

Best

$3,500–$4,500/month

For owners who want a true done-for-you social presence, backed by a custom AI system built specifically for their brand.

What’s included

  • You provide raw content
  • I create your reels, plus beautiful static posts and carousels using AI image tools
  • Full copywriting powered by AI
  • A custom GPT built and trained on your brand voice, yours to keep
  • Strategic guidance on content direction and growth
  • Scheduling and posting on Instagram, Facebook, Threads and Substack

Best for

Owners who want to hand it off completely, and want an AI edge working for them long after the contract ends.

Enquire About Best
Bespoke, invite only

Create your own in-house marketing team

A fully custom AI agent, trained on your voice, image, vibe, energy and tone. It writes your captions, content, newsletters and emails, and connects directly into the tools you already use — Gmail, Notion, Slack and more — so it doesn’t just generate text, it works inside your actual workflow.

This is not a template or a plug-in GPT. It’s built one-on-one with you, around your business specifically. Limited availability, since every build is fully custom.

Investment

Inquire for pricing

Apply for a build

The newsletter

The Creative’s
Sanctuary.

For anyone who wants to go remote, live globally and find more spaciousness in their day to day.

I share social media tips, ideas and strategies, how to work anywhere in the world, and the tools and systems that have made my work and life easier.

Read on Substack

Free to read at thecreativessanctuary.substack.com

  • 01Going remote, for real
  • 02Living globally on a normal budget
  • 03Social media tips & strategy
  • 04Tools, systems & workflows
  • 05Building a more spacious day

Written for the people asking how we actually do this — the logistics, the software, the systems, and the parts nobody posts about.

Let’s talk

Tell me what
you’re building.

Two things land in this inbox: brands who want content made, and business owners who want their own social handled. Say which one you are below — it is the first question on the form. I read every one of these myself, and I’ll tell you honestly if I’m not the right fit.

Submissions come straight to me through Netlify Forms. No list, no newsletter, no sharing your details.